BB-360: Sales management & Social Media
This course looks at the channels of marketing, advertising, and communication that make up social media and the Web. Students will explore how these tools fit into a company’s traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
Course Learning Outcomes
At the completion of this course, a student will be able to:
- Discuss the evolution of social media marketing and identify its impact on business.
- Describe social media goals to achieve successful online campaigns.
- Explain how to develop effective social media marketing strategies for various types of industries and businesses.
- Identify the major social media marketing portals that can be used to promote a company brand, product, service, or person.
Mode of Learning
This course is 8 weeks long. It is broken up into weekly modules
This a 3 unit course. The units are required to complete the program
The total cost for this BBA course is $450. Payment is paid in full
The method of instruction for this elective BBA course is online
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