BB-345: Entrepreneurship

Course Description

This course introduces students to the opportunities and challenges associated with the creation and management of entrepreneurial and small organizations. This course discusses innovative and contemporary approaches in addressing areas such as: starting, acquiring a business, succeeding in business, and franchising a small business venture. The course also provides the foundation for small business and an overview of business concepts, including topics such as theories of entrepreneurship, types, and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, accounting, and financial management, legal issues, marketing research, and planning, human resource management, ethics and social responsibility, product and service research development and acquisition, and the use of technology.         

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Describe the characteristics of a successful entrepreneur
  2. Outline the stages of the entrepreneurial process
  3. Describe the evaluation of the market for a new venture
  4. Outline ways to structure the venture
  5. Discuss the strategic planning process for an entrepreneur
  6. Describe the operational and financial planning needed for a new venture
  7. Outline how an entrepreneur develops and employs a business plan

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this BBA course is $450. Payment is paid in full

The method of instruction for this elective BBA course is online

Course Resources

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