BB-310: Fundamentals of Marketing & Sales

Course Description

This course helps students understand marketing by developing the critical thinking and communication skills required in modern business marketing. A student will also be introduced to the technical, analytical, application, and assessment of marketing techniques and theories.

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Define marketing and its development as a field in business.
  2. Describe the key concepts in the four variables in the marketing mix: product, price, place, and promotion, and apply the knowledge to real-life scenarios.
  3. Recognize the sales process.
  4. Discuss the importance of reaching and communicating with specific target markets.
  5. Identify technology used in modern business marketing.
  6. Summarize the ethical issues involved in marketing and sales.

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this BBA course is $450. Payment is paid in full

The method of instruction for this BBA course is online

Course Resources

BBA Student's Testimonials

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