Program Overview

Bachelor of Business Administration (BBA) degree program with an emphasis on theories, concepts, and applications. This program is suitable for students who are interested in learning business strategy and principles, preparing them to work in a professional business environment.

This degree also covers the basics of allied subjects, as well as offering an introduction to courses such as information systems in organization, business statistics, e-business, research methods, finance, economics, leadership and ethics, project management, operations management, human resource management, and many other business administration focused subjects.

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Program Length

Total Credits

Cost Per Unit

Learning Format

2 years is the approximate length to complete the program

60 Units are required to complete the program

The cost per unit for the BBA program is $150. Other fees apply.

The method of instruction for this degree program is online

Additional Program Information

BBA Program Learning Outcomes

At the end of this program, students will be able to:

  • Demonstrate proficiency in the fundamental business principles and practices that enable successful firms to operate in domestic and global environments (Business Knowledge)
  • Demonstrate critical thinking and analysis skills that solve business problems in a real-world context (Critical Thinking)
  • Students will develop effective communication of ideas, problems, and proposals through written, verbal, and data analysis presentations (Communication)
  • Specify the role of technology as a strategy for competitive advantage in business (Technology)
  • Identify ethical issues that impact business decisions from economic, political, legal, and social perspectives assessed through Christian values (Ethics).

Career Opportunities

Earning a BBA gives you the flexibility within the degree to specialize in areas such as marketing, management, finance that create a pathway to your future goals.

This credential signals to employers that you have taken business courses such as ethics, statistics, accounting, and analytics, These courses prepare you with a deeper understanding of key business functions, and employers recognize the ability to apply this knowledge. This makes you an asset to your current or future employer. Career opportunities include:

Entrepreneur: Entrepreneurs are the managers of business enterprises who develop, launch, and assume complete responsibility for the outcome of an organization’s efforts. Entrepreneurs handle the financial, decision-making, strategic planning, and managerial operations of today’s most dynamic organizations. Entrepreneurs generally must complete studies within a four year bachelor degree program (or higher) in a business based discipline to qualify for employment though some never earn a college degree. Entrepreneurs have salaries based largely upon the nature of their business and generally earn as little as $10,000 to more than $1 million annually.

Chief Executive Officer: Chief Executive Officers are the top executives within companies, corporations, organizations, and other agencies. CEOs often report to a board of directors and oversee the daily operations of an organization. CEOs handle the marketing, strategizing, and financing aspects of businesses as well as delegating responsibility, hiring and terminating staff, maintaining safety compliance, and managing public relations.

Most CEOs possess a Master of Business Administration degree to gain the qualifications necessary to perform as leaders in the business industry. Earnings for CEOs range from $62,900 to $137,020 annually.

Marketing Managers: Marketing Managers are responsible for planning, estimating, organizing, and promoting businesses based upon customer, competitor, and company analysis. Marketing managers assess and determine the demand for an organization’s products and services and develop ways of increasing profits, investments, and shares.

Marketing managers utilize a number of advertising and public relations techniques to promote sales and maximize a businesses present and potential. Marketing managers primarily must have a minimum of a bachelor degree in marketing, public relations, or a related field to gain the specialized skills and knowledge necessary to establish careers. Marketing managers earn yearly salaries of $80,900 to $151,260.

Personal Financial Advisors: Personal Financial Advisors offer short and long term means of managing monetary investments to clients. Personal financial advisors provide clients with means of maximizing their financial objectives in investments, pensions, retirement savings, and insurance coverages as well as means of minimizing and managing debt. Personal financial advisors also offer knowledge of State and Federal taxes to clients. Personal financial advisors complete a bachelor degree in economics, business, finance, accounting, mathematics, or law to secure the educational basis necessary for career success through many complete graduate degrees. Earnings for personal financial advisors generally earn $46,390 to $119,290 annually.

Agents and Business Managers: Performers, artists, and athletes hire agents and business managers to represent them and market their abilities to potential employers. Agents and business managers manage contract negotiations, strategically plan career goals, research industrial trends, assist with financial planning and act as liaisons between clients and employers scheduling performances, events, auditions, travel, and interviews. Agents and business managers frequently complete studies within a bachelor or master degree program in business administration combined with a concentration in marketing to advance to their careers as professionals. Agents and business managers have annual earnings of $39,770 to $113,580.

Human Resources Managers: Human Resources Managers are responsible for cultivating, training, retaining, and compensating human talent. Human resources managers offer strategic planning to improve productivity and the overall efficiency of an organization. Human resources managers also attract, motivate, instruct and improve the morale of an organization’s most valuable resources: its employees.

Many human resources managers also specialize in handling employee benefit programs, incentive programs, and attendance issues. Human resource managers complete Masters of Business Administration in Human Resources to advance to positions with salaries of $73,480 to $126,050 yearly.

Sales Managers: Sales Managers are professionals who oversee a staff of sales representatives, research sales statistics, devise means of cultivating sales potential, and develop means of improving means an organization’s sales. Sales managers work closely with dealers and distributors to monitor sales performance, gain insight into sales potential, and cultivate knowledge of customer preference to assure maximized profits and assist in the development of products. Sales managers generally obtain a minimum of an associate’s degree in business administration or marketing to gain the knowledge and skills required for employment though many employers prefer candidates with a bachelor’s or master’s degree. Earnings for sales managers range from $54,560 to $125,130 annually.

Actuary: Actuaries combine intensive research with extensive knowledge statistics, mathematics, economics, and other forecasting modeling systems to act as essentially the risk assessors of the insurance industry. As highly trained professionals with a minimum of a bachelor degree in mathematics, business administration, finance, or economics, actuaries determine the likelihood of disability, illness, property loss, death, and other events to forecast the potential losses and impact these events will have on companies. Earnings for actuaries range from $60,020 to $119,110 annually.

Financial Examiners: Financial examiners ensure that companies comply with financial, investment, and real estate laws and regulations in all business transactions. Financial examiners ensure the authenticity and accuracy of records while maintaining the legalities involved in all business activities and operations. Financial examiners also assist and develop means of upholding new laws, proposals, policies, and procedures.

Financial examiners perform internal and external audits ensure financial solvency, offer supervisory and managerial support, and review and train subordinates. A bachelor’s degree in accounting, finance, or business administration provides the educational foundation required to establish a career as a financial examiner. Financial examiners have earnings of $55,200 to $102,820 annually.

Management Analysts: Management Analysts assess and determine the best means of restructuring organizations to maximize efficiency, investments, and profits. Management analysts are considered the problem solvers of the business industry and devise ways to assist companies in remaining competitive. Management analysts also offer specialized guidance to decrease costs, increase operations, and develop marketing plans. A bachelor’s or master’s degree in business administration offers individuals the refined knowledge necessary to work as management analysts. Management analysts advance to employment earning salaries of $54,890 to $99,700 yearly.

List of Employment Positions determined to be within the field for which a student received education and training for the calculation of job placement rates (CEC section 94910(f)(2)) Occupational Employment and Wages, May 2018 13-0000 Business and Financial Operations Occupations (Major Group) As obtained from The Bureau of Labor Statistics https://www.bls.gov/oes/current/oes130000.htm

Core Courses

Core Courses Credits Number
Fundamentals of Management 3 BB-300
Organizational Communication 3 BB-305
Fundamentals of Marketing and Sales 3 BB-310
Business Law and Ethics 3 BB-315
Principles of Macroeconomics 3 BB-340
Basic Research Methods 3 BB-400
Accounting Principles 3 BB-405
Principles of Finance I 3 BB-410
Business Strategy 3 BB-415
Capstone Course 3 BB-490

Elective Courses

Elective Courses Credits Number
Computer Information Systems Management 3 BB-325
Sales Management & Social Media 3 BB-360
Commerce 3 BB-375
Managing Conflict Resolution 3 BB-330
Principles of Human Resource Management 3 BB-335
Project Management 3 BB-370
Principles of Microeconomics 3 BB-320
Supply Chain Management 3 BB-380
Principles of Finance II 3 BB-411
Entrepreneurship 3 BB-345
Principles of Multinational Business 3 BB-365
Business Policy and Strategy 3 BB-355

Admission Requirements

The BBA program requires a total of one hundred and twenty (120) semester units. One semester unit is equivalent to fifteen (15) contact hours per course per week and the following criteria must be met:

  • A minimum of thirty (30) semester units in general education with two courses in Humanities, Natural Sciences, Social Sciences, plus English Composition I, English Composition II, one Mathematics course, and one additional course from either the area of Humanities, Natural Sciences or Social Sciences
  • Completion of a minimum of thirty (30) semester units in the major
  • Official transcripts on file for all transfer units accepted by the University.

English Proficiency Requirement

Test of English as a Foreign Language (TOEFL)

AHUSC requires that all prospective students whose primary language is not English to have sufficient command of the English language to benefit from instruction at the institution. Coursework is offered entirely in English. It is required that students must be able to communicate effectively in English to complete courses.

Prospective students whose primary language is not English may be required to the Test of English as a Foreign Language (TOEFL) at their own expense.

AHUSC will accept TOEFL results of 500 or more on the paper-based exam or a score of 61 on the internet version (TOEFL iBT). Visit https://www.ets.org/toefl to learn more.

Mode of Learning

The programs are administered entirely online. Currently, the school utilizes Populi’s college management system. Specifically developed Learning Modules, including evaluations were developed to enable students to attain degree program objectives through the Distance Learning education method. Through this system, the program objectives are achieved in a flexible and sensible manner.

Each Learning Module includes the course syllabus, learning objectives, textbook chapters, key terms, assignments, midterm examinations, case studies, and the final exam. Written assignments may be in any one of the following formats: essays, problems, case studies, critical thinking papers, and mini-research projects. This process ensures that our students, upon successful completion of a course, have the opportunity to demonstrate that they have attained the goals and objectives for the program. Independent study is an important part of the overall academic strategy as well. Students are given outside reading, research, and assignments, to complement their online learning.

Learn more about distance learning and the requirements.

Technology Requirements

Staying current with productivity technology is an important part of your education and an important component of our method of instruction. To ensure your success in our programs, you will need access to and use of the hardware and software listed below. You must also have the technical skills outlined in the Academic Catalog.

Hardware Requirements

  • A processor of 2 GHz or faster
  • 4 GB RAM or greater
  • A high-speed internet connection with a connection speed of 1.5 MB/s or better.
  • The use of satellite and cellular connections may result in slowness or errors (timeouts, access problems) when accessing the classroom and course materials.
  • The use of public access computers and internet (for example, at restaurants and public institutions such as libraries) may result in slowness or errors (timeouts or access problems) when accessing the classroom and course materials. Public access computers may not permit any access to certain course materials or systems due to security limitations.
  • Monitor and video card with 1024×768 or greater resolution
  • Keyboard and Mouse is recommended
  • Speakers/Headphones and Microphone
  • A noise-canceling headset is recommended
  • Public access computers may not permit usage of speakers, headphones or microphones.
  • A web camera capable of video web conferencing

Additional Software

  • Microsoft® Office 2013 or later for a personal computer (PC), Microsoft® Office 2011 or later for a Mac
  • An up to date installation of Adobe® Reader
  • An up to date installation of the Adobe® Flash plug-in
  • Local administrative privileges to operating system may be required to allow for installation of software and/or configure computer settings
  • A current security suite application (updated regularly)
  • Some courses may require the purchase of additional software including Microsoft® Visio and Microsoft® Project

Mobile Devices

Students are required to have reliable access to a PC or Mac but may use a mobile device such as a phone or tablet as a secondary means of access with our Populiweb (Learning Software System). This app is available for iOS and Android users. Please keep in mind that access to website functionality and required course materials may be limited on mobile devices.

Computer accessibility

All students need access to a computer for success in their coursework. The operating systems on most computers already have some features that include these accessibility technologies:

  • Changing font size
  • Changing the size of desktop icons
  • Magnification of portions of your screen
  • Converting text to speech
  • Altering background color
  • Captioning for audio
  • Speech recognition
  • Accessibility for operating systems

Transfer of Incoming Credits Policy

The university may accept a maximum of 6 graduate semester units in transfer toward the Master’s degree for graduate course work completed at an institution licensed by California’s Bureau for Private Postsecondary Education, or by an institution appropriately accredited by an accrediting agency recognized by the United States Department of Education, or an accrediting agency recognized by the Council for Higher Education Accreditation (CHEA); or, for non-U.S. institutions, an educational institution approved by an equivalent authority. Credit earned in graduate courses for which a grade of “B” or higher was earned will be considered for transfer. To enable the evaluation of prior college work, official transcripts must be provided to the University.

Tuition, Fees, and Program Length & Cost

The Bachelor of Business Administration (BBA) takes approximately 2.5 years to complete* and requires a minimum of 60 units. Cost per Unit: $150.00

Item Cost Frequency Policy Paid to
Total Tuition $9000.00 Per Program Tuition AHUSC
Registration Fee $100.00* x 2 Annually Non-Refundable AHUSC
Application Fee $50.00* One-time Non-Refundable AHUSC
Student Technology Fee $180.00*^ x 2 Annually Refundable*^ AHUSC
Textbooks (Cengage Unlimited) $180.00** x 2 Annually Non-Refundable Cengage
Capstone Materials $70.00*** One-time Non-Refundable Capsim
Capstone Exam $15.00*** One-time Non-Refundable Capsim
Proctor Fee $12.99^ x 2 One-time Non-Refundable PSI
Graduation Fee $250.00 One-time Non-Refundable AHUSC
Estimated Total Charges for the Program: $10,319.07

*Students, under approval from the Dean, can take two classes at a time to reduce the amount of time needed to complete the program

** Estimated cost includes application fees, registration fees, student technology fees, textbooks, capstone materials, capstone exam, proctor fees, and graduation fees. All fees are subject to change with notice. Estimated cost does not include other optional and situation fees.

*** Applies only to MBA degree program. This fee is paid directly to the provider (Capsim).

^This fee is paid twice during the course of the program. It is paid directly to PSI Online Proctoring. Visit PSI Online Proctoring for more information.

Textbook List

AHUSC uses Cengage Unlimited for textbooks. Cengage Unlimited is a first-of-its-kind subscription model offering students access to unlimited course materials each semester—all for one low price. Upon subscription, students will have access to all Cengage ®library of online textbooks, study tools, and resource centers.

For students who prefer to purchase the textbooks directly, the ISBN information and link to purchase on Amazon are listed below:

Course Number Title Required Textbook (Links to Amazon) ISBN
BB 300 Fundamentals of Management Fundamentals of Management, 9th Edition 9780357039168
BB 305 Organizational Communication Essentials of Business Communication , 11th Edition 9781337386494
BB 310 Fundamentals of Marketing & Sales Technology for Success: Computer Concepts, 1st Edition 9780357124826
BB 315 Business Law & Ethics Business Analytics: Data Analysis & Decision Making, 5th Edition 9781337103572
BB 340 Principles of Economics Brief Principles of Macroeconomics , 8th Edition 9781337091985
BB 400 Basic Research Methods Essentials of Modern Business, Statistics with Microsoft® Office Excel, 7th Edition 9781337298292
BB 405  Principles  of Accounting Accounting , 27th Edition 9781337272094
BB 410 Principles of Finance Fundamentals of Financial Management, Concise Edition, 9th Edition 9781305635937
BB 415 Business Strategy Organizational Communication: Approaches and Processes, 7th Edition  9781285164205
BB 490 Capstone Course Successful Project Management, 7th Edition 9781337095471
Elective Courses  
BB 320 Project Management Contemporary Project Management , 4th Edition 9781337406451
BB 325 Computer Information Systems Enhanced Discovering Computers ©2017, 1st Edition  9781305657458
BB 330 Managing Conflict Resolution Business Communication, 3rd Edition 9781337403900
BB 335 Principles of Human Resource Essentials of Business Law, 6th Edition 9781337404198
BB 345 Entrepreneurship Entrepreneurship: Theory, Process, Practice , 11th Edition 9780357033890
BB 355 Leadership Managers and the Legal Environment: Strategies for Business , 9th Edition 9781337555081
BB 360 Sales Management & Social Media Social Media Marketing: A Strategic Approach , 2nd Edition 9781305502758
BB 365 Principles of Multinational Business Business & Society: Ethics, Sustainability & Stakeholder Management , 10th Edition 9781305959828
BB 375 E-Commerce    
BB 380 Operations Purchasing & Supply Chain Management 9781285869681
BB 411 Principles of Finance II Fundamentals of Financial Management, Concise Edition, 9th Edition 9781305635937

Resourceful Program Info

Here you can review useful information about the MBA Program:

BBA Student’s
Testimonials

I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school – is how much they care!
Amina Shabir
Amina ShabirManager at Apple, In
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
Paravastu Kavya
Paravastu KavyaInternational Student, GEMS B
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B
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